Selected Writing · 2024–2026
Natasha Davidov
Regional Editor, Bloomberg Adria Prestiž — luxury, longevity, culture & money
Prestiž · Inspiration
From $6 Million Violin to Booming Asset Class: How Stradivari Became a New Millionaire’s Bet
Antique instruments are no longer just the preserve of concert halls - they are now competing with blue-chip art, luxury real estate, and fine wine for millionaires attention.
Prestiž · Video TV Inspiration plus Article
Grey Hair Sells. But Are Brands Ready to Hire?
Greywashing exposes the gap between age-inclusive marketing and corporate hiring practices
Businessweek Adria · Cover Story
How to “Cheat” Death for €200,000
Cryopreservation is no longer science fiction. We went inside the German startup freezing people for the future.
Prestiž · Lifestyle
Inside the Rise of the Multibillion-Dollar Tattoo Industry
From back alleys to boardrooms, the tattoo business now turns ink into influence and income — and artists into A-listers. What’s behind this boom?
Prestiž · Newsletter Weekend
Welcome to Our Weekend Edition
A research trip to Jaipur — luxury jewelry, gemstones and the reality behind the pink facades of Rajasthan’s capital.
Prestiž · Inspiration
Who Wants to Live Forever—for Two Million Dollars a Year
Bryan Johnson spends millions and endures extreme and painful experiments to slow aging. In a new documentary, he explains why we should follow his example.
Prestiž · Book Review
New Book Asks: Are Future Generations Already Paying for Our Decisions?
Climate change is becoming a question of human rights and intergenerational responsibility. Philosopher Dieter Birnbacher asks what we owe the people who will inherit our world.
Prestiž · Investments
From Justin Bieber to Sanremo: How Your Favorite Song Can Become an Investment
Music royalties are emerging as an attractive alternative asset class. Digital platforms are opening a market once reserved for large funds and wealthy buyers to individual investors.
Prestiž · Style
How to Choose a Watch for Every Sport
Luxury sports watches pair craftsmanship with durability. Their digital counterparts are becoming ecosystems for training, recovery and everyday health—here is how the two worlds compare.
Prestiž · Gastro
When Water Is No Longer Just Water: Inside the Premium and Luxury Market
From mineral-rich springs to gold-flecked bottles, water sommeliers are helping shape a market where taste, wellness and status command very different premiums.
Prestiž · Style
Craftsmanship Is Luxury’s Safest Currency, Says Silvia Damiani
As the global luxury market slows, the family-owned Italian jeweler is expanding. Silvia Damiani explains why heritage, craftsmanship and a more personal idea of luxury underpin its next chapter.
Prestiž · Style
Eat Them or Wear Them? Eight Perfumes That Smell Too Delicious to Decide
Vanilla, chocolate and pistachio have long inspired perfumers. A new generation of gourmand fragrances is pushing beyond dessert—even into the vegetable garden.
Prestiž · Style
When Running Shorts Cost €200, Are ‘Market Bandits’ Running the Show?
Nike still dominates, but specialist brands are changing what runners buy—and how much they’re willing to spend to belong to the club.